The modern Olympic Games are a global sporting event broadcast to billions of people in over 200 countries. People of all races flock to the host city or race to their television screens to catch a glimpse of the world’s greatest sporting event. Everybody wants to get a part of the action and businesses are no different. Every Olympic year some of the world’s largest companies sponsor the Games just to be associated with the Olympic brand; in fact over 40% of the immense Olympic Games revenue is gained from the sponsors. These sponsors are known as Olympic Partners and includes businesses such as:
The Olympic Partners not only provide revenue for the Games but they also offer worldwide exposure of the event, technological support, infrastructure, expertise and sustainable resources.
"Quite simply, staging the Olympic Games would not be possible without our partners across the globe."- Chairman, Gerhard Heiberg, IOC Marketing Commission.
"Quite simply, staging the Olympic Games would not be possible without our partners across the globe."- Chairman, Gerhard Heiberg, IOC Marketing Commission.
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